The Webinar Series
Anchored in Irra's story. These are the conversations that usually happen between close friends when something has gone wrong. We are having them in public instead.
Thank you to everyone who turned up, asked the hard questions, and stayed to the end. It was honest, direct, and occasionally uncomfortable — exactly as intended.
Here's a sneak look at some of the content. Want the full recording? Email Catherine.farmer@zamna.com and we'll send the link.
The framework. The four seasons. Mapping your own timeline before someone else maps it for you.
"You have a business plan for your job. What's the plan for your actual life? Not a vision board. A plan."
The next webinar in the series. Sign up and we'll send the date, topic, and link first.
"Webinar one is done. Be first to know when the next one goes live."
Reframing partner selection. Monthly check-ins, quarterly reviews. Treat your relationship like your job.
"You'd never hire a co-founder without talking about money. Do that with your partner."
The call to action. You have the map. Now name your situation out loud, to someone. That is where change starts.
"You know what the thing is. You just haven't said it out loud yet."
No product first. Just the conversation. Then the tools. Then the reach.
Four free webinars, each covering one pillar of the framework. Anchored in Irra's story. Honest and direct. Target audience: women 16 to 36, their parents, and their teachers.
NowShort-form content introducing the framework in language that travels: the three curves, the F*** Off Fund, the co-parenting contract, what the data actually shows about divorce and pensions. Distributed through femtech partnerships.
NextGetting Capital F into PSHE. Personal, Social, Health and Economic education covers the biology of sex. It does not cover what that biology costs, or how to plan for it. The goal: a sixteen-year-old encounters this as part of her education, not at 34 when the collision is already happening.
Long gameBook one: Irra's story as the narrative vehicle — the version without the framework, every wall hit in full. Book two: the practical guide, the framework in action. From there: a community and a foundation with the resources to fund the global dimension.
Platform"We are going to name the unnameable. We are going to be explicit about everything that is only implied. That is what Capital F does differently."